It has been a busy spring with introductions of a slew of new products in international cosmetic and jewelry industry trade shows. There was the largest Beauty and Fragrance Industry expo, Cosmoprof in Bologna, Italy and immediately after Cosmoprof there is Basel World in Basel Switzerland, the premiere international couture watch and jewelry show in the world. This past week finished a new Fashion Jewelry product launch at Couture Las Vegas, the exclusive American trade show for luxury jewelry product.These industry specific trade shows draw store buyers, distributors and vendors from every corner of the world. Cosmoprof offers products from the giants in the Cosmetic world such as Proctor & Gamble, Estee Lauder, Cosmair-L’Oreal and Shiseido. Basel World and Couture are utilized by internationally famous brands such as Harry Winston, Richemont, LVMH and Bulgari. All of the biggest players attend these expositions. And yet, the most interesting, exciting and well-shopped stands are often those representing small, entrepreneurial start-up businesses.The entrepreneurs you will visit at beauty and jewelry trade shows are unique. They are among the most creative artisans you will find anywhere. Their display will be smaller than the multi-national brand powerhouses, and their marketing minuscule. But their passion, intensity and ability to find a path to success against long odds and heavy competition is often inspirational.The Couture Las Vegas Jewelry trade show is an ode to luxurious human adornment. There are no Costume Jewelry or mass market products on display. Show management vet’s every product entry and allows only the most beautiful, unique and exclusive lines to be offered. Attendance is strictly controlled and buyers are invited, there are no walk-ins. Nevertheless, there were dozens of small artisan jewelry producers, all offering a range of product created from a novel medium that they had discovered, executed and perfected. The result is innovative jewelry lines that are able to find a niche in the congested world of Couture, High Fashion Jewelry.The story is the same at Cosmoprof Bologna. There are over 3000 vendors selling every imaginable type of Beauty Product. Aromatherapy, Cosmetic Implements, Cosmetic Applicators and Accessories, Skin Care, Bath and Body Care, Fragrance, Hair Care, Hand and Nail Care, Baby Care, Men’s Treatment, and Color Cosmetics of every type, description and price point from all over the world are on offer to buyers and international distributors from 120 countries. Still, once again, the small producers enjoyed a terrific opportunity to differentiate themselves from their mega-competitors. Their booths were busy and interest levels in the newest products and concepts was at an all-time high.Cosmetics and Jewelry are industries where we see incredible entrepreneurial activity. The barriers to entry are not as difficult to hurdle as in many categories that require large technology and financial commitments. If you are creative, driven and have a passion to compete there has never been a better time than the present to be a fashion entrepreneur. Nimble innovators are always in demand.by: Geoff Ficke
At first glance, these two may seem like strange bedfellows. Is a link between two seemingly disparate and unrelated things like cosmetics and depression imaginary and outlandish? On the surface, it does appear so, but scratch a little, and you will be surprised at how apparently completely unconnected points can be joined to make a line.Why do women wear cosmetics? This question is as naïve as asking why children play. There should be not more than a microscopic ratio of women on this entire planet who say they do not care whether they look good or not. Man being an incurable, perpetual voyeur and admirer of beauty; nothing gives women more joy than appearing attractive to men.Cosmetic procedures are not the answer
What happens when this very quality turns against them? What happens when milk turns into poison or when the fence eats the crop? This is exactly the problem with many cosmetics, especially so when it relates to cosmetic procedures. Psychologists draw a link between depression and cosmetics in a number of ways.It is known that just like many people shop to fight depressive moods; many women dress up and wear cosmetics purely to hide their insecurities. In cultures that attach extreme importance to physical looks and beauty; women assume that they are worthless when they don’t appear attractive.Looking good=feeling good for many
We all know that beauty is supremely subjective, but the desire to look good isn’t. Women who think that looking good is a means to attracting men (many men too fuel this belief because they feel powerful when they are seen with good looking women) resort to a myriad of ways by which to look good. For countless women, looking good is the only means to appealing to the man they want.When things go wrong…
Many women, especially those who are overtly obsessed with physical appearance, try to improve their looks through means such as surgery. Many a time; these surgical procedures serve their limited purpose. But on a few occasions; they turn against the person too. When surgical procedures go awry; the results can turn out to be disastrous.This is where depression can set in. When what they perceive as the only means to achieving their goal goes haywire; the only hope is dashed. Many such women have been driven to the depths of depression and unreasonable self-pity. Several have even committed suicides because of this self-obsession.Woman is much more than an object of beautyIt is only when people realize that beauty is after all skin deep that such extreme cases can be prevented. Beauty is purely personal and in the eye of the beholder, and a woman can prove her worth in a number of ways other than looking superficially good. Beauty comes from within, it is said. The sooner men and women realize that women can be loved despite their flawed eyebrow or less than perfect nose; the better it will be for such people.